Nudge

Nudge is a brainchild of Innovist and Nykaa launched with an attempt to offer daily hydration products and has extended the offerings to Vitamins & minerals, proteins, and fats to fill the daily nutritional gaps in our daily lives.

HIGHLIGHTS

I participated since its inception right from designing the logo, creating brand guidelines, and marketing collaterals.
Planned and designed moodboards to inform the sale campaigns.
Designed graphic assets for product website, advertising assets, product launches, and more.